Integrated Social Media & Paid Advertising Campaign: Neora

In my collaboration with Neora, a leader in age-defying skincare and wellness, I took on a multifaceted role to enhance their digital marketing efforts. Key responsibilities included developing a comprehensive social media playbook, a detailed strategy document to bolster Neora's organic social media presence.

Alongside this, I managed all aspects of their paid social media advertising efforts. This entailed conducting thorough research to identify and understand the target audience, drafting engaging ad creatives, implementing these ads across various platforms, and meticulously tracking and reporting on their performance.

Over a period of three months, these combined efforts led to remarkable results. There was a notable 20% increase in sales, underscoring the efficacy of the strategies implemented. Additionally, we saw a 50% surge in audience engagement, reflecting the successful blend of organic and paid social media tactics.

This project with Neora not only showcases my expertise in creating and executing comprehensive digital marketing strategies but also highlights my ability to drive significant growth in both sales and engagement for a brand.