Strategic Social Media Rebranding: Web Enertia

In the rebranding campaign for WebEnertia, now known as Clear Digital, my role was pivotal in overseeing and executing the social media aspect of this extensive transformation. My responsibilities included the meticulous updating of all social media handles to reflect the new brand name, ensuring a consistent and unified presence across various platforms. I also revamped the bios for each account to align with Clear Digital's fresh branding and messaging.

A key part of my strategy was to orchestrate a captivating countdown campaign, involving a series of posts and stories designed to build anticipation and awareness around the rebranding. Alongside this, I was tasked with the creation of marketing swag assets that resonated with the new brand identity. This also involved overseeing the distribution of these swags to clients and investors, making them an integral part of the rebranding journey.

In addition to actively sharing relevant content, a significant portion of my role involved reporting on the impressions and engagement metrics of the new branding on social media platforms. The result of these concerted efforts was a remarkable 15-18% increase in brand engagement on social media, a notable achievement considering the usual resistance to change in audiences. This project not only showcases my ability to manage and navigate the challenges of a major brand transition in the digital realm but also underscores my expertise in enhancing brand engagement through strategic social media management.